Welcome to London Deja, an online jewelry and lifestore store, selling products carefully selected by its owner, Ali. What you will not find our hundreds of items. Her motto is, “if we love it, we list it,” meaning nothing is sold to our customers that Ali wouldn’t either wear herself, or give to a family or friend. It’s not about numbers at London Deja. Our boho-inspired jewelry pieces are sourced from around the world, and will soon also include natural eco-friendly decor and home goods.